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Putting people first

Whatever your circumstance, we put ourselves in your shoes and work with you to get the outcome you want.

We're set up differently to most firms — yes,  we have teams of lawyers with specialist expertise, that's a given.

We also have lawyers whose primary role is to look after our relationship with you, so that we really understand what you want to achieve and the pressures you face.

The critical issue for us is to find out what you really value over and above the legal advice you need.

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Collaborating for excellence

Effective collaboration — with you, and with others — is a vital element of our approach.

Through our collaborative relationships with clients, employees and other legal suppliers we are able to garner additional insights and develop new ways of working.

Whatever the scale of your requirement, we will work with the right resource for your particular needs. This sometimes means working with external specialist resource, either to enhance and supplement our team, or to help us to create legal solutions designed for you. 

This gives:

  • us the flexibility to adapt to fluctuating demand
  • you access to a legal ecosystem built around your needs.

A seamless solution which combines high-quality legal advice with a scalable and cost-effective managed service, using best-in-market technology enables us to provide greater value.

Our values


We’re constantly challenging, thinking and advancing. Our people are encouraged to question the way we do things and to search for ways to improve practices.


You’re in control. We’ll keep you informed throughout. In this way, we can be more effective and you stay in control of our work.


We genuinely care about you and the outcomes you want to achieve. We’re people first and lawyers second.


We work as a team – we’re stronger that way. We’ll present a solution that blends the right people and resources, including other specialists, to develop an efficient legal ecosystem that meets your needs.

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Quality assured

Our determination to work more effectively is deep-rooted.

We want to deliver a service that we're proud of – that genuinely helps our clients.

Smart working

We realised a few years ago  that there is no template to direct our efforts in achieve great legal service delivery, so we've been busy developing our own.

The asb law way provides a framework for our operational practice. it helps us to work more collaboratively internally and externally, and delivers greater consistency and quality at reduced cost. 

Client focus Responsive Collaborative Reliable Continuous improvement
Every touchpoint with you provides useful insight which, if harnessed properly, can help to improve our services. We commit to responding promptly and communicating effectively. We take collective responsibility for the service we deliver. We take pride in our work and aim to get it right first time.  Our focus on waste elimination and a questioning culture means that we are constantly looking to improve how we do things. 


The firm’s practices and procedures comply with the Solicitors Regulation Authority's business management standards, and our commitment to quality is evidenced through our long-standing ISO 9001:2015 accreditation, held since the firm’s formation.

Diversity and inclusion

As a service company, our people are our business.

Our talented and diverse workforce plays a crucial role in our success.

It's important that our client relationships are built on a foundation of trust ,which we can only develop if we have a clear affinity with our clients. Our workforce reflects and supports the world we are part of.

asb law values this diversity throughout the firm. We recognise that each and every employee brings unique experiences and character to the firm. We are firmly committed to seeking our and retaining the best people from a range of backgrounds. Our people are first and foremost professional, approachable and supportive.

We promote equality of opportunity and ensure that no individual suffers discrimination. Everyone in the firm has a personal responsibility for ensuring that this commitment rings true in our work and relationships.

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In the community

We take our place in the community seriously, supporting many initiatives across the region.

Many of our employees give their time and expertise to various organisations including schools, hospitals and charities, as governors and trustees as well as volunteers and fund raisers.

We carry out individual activities in support of a range of initiatives, which asb law supports as much as possible. We also undertake firm-wide activities such as local sponsorship and charity fundraising.

The local charities that we are proud to work with are:

Chestnut Tree House

Arundel, West Sussex
Chestnut Tree House is the only children's hospice in East and West Sussex and cares for over 280 children and young adults from 0-25 years of age with progressive life-limiting conditions from Sussex and South East Hampshire.


Sittingbourne, Kent
Demelza is a Kent based children's hospice offering care services and family support services to families who live in the South East of England and have a child or children diagnosed as having a limited life expectancy.