Brand & reputation
One of your most important assets is your brand. It is what attracts people to support you; it says what you do and is your ethical, social and quality guarantee.
Your brand is the embodiment of your reputation and takes time to develop, yet may be destroyed in an instant.
Some will want to use your brand when they work with you so they can share the benefits of their association with you. Others may seek to exploit your brand and reputation without your knowledge for their personal gain.
It’s important to manage the external use of logos and your name to ensure that others maintain your high standards.
We support you in:
- trade mark registration and watching to monitor for unauthorised use
- licensing of brand in sponsorship and partnering arrangements
- use of third party brands within your organisation
For more information on charity brand and reputation and to start a conversation on how we can help you please contact the commercial team.